With over 14 years of industry expertise, b•bold proudly introduces its latest innovation: the b•bold Tanning Serum – a skincare-meets-tanning hybrid with an innovative air-powered bottle, designed for beauty lovers who refuse to compromise.

Unlike traditional tanning products, the colour-adaptive formula adjusts to your skin tone, offering the most natural-looking glow possible, while delivering long-lasting hydration and radiance.

The Tanning Serum is available in two shades: Medium and Dark. For best results, allow the serum to develop for 6-8 hours. For optimal application, use with the b•bold Tanning Glove.