M&S and YoungMinds have announced a competition for young people to create a winning design for this year’s Hello Yellow kidswear collection.
Marked on World Mental Health Day, 10th October. Every year for Hello Yellow, YoungMinds calls on teachers, pupils, parents and colleagues to wear yellow to show young people that they are not alone with their mental health.
Spearheaded by M&S x YoungMinds Partnership Ambassador and mum Rochelle Humes, the competition invites young people to design a sweatshirt or hoodie for kidswear that will be sold in M&S stores across the UK and online. All profits will be donated to YoungMinds to help more young people feel supported with their mental health.
There are two age categories for the competition – 5-11- and 12-16-year-olds –one winner from each age category. The winners, along with their guardians, will get exclusive behind-the-scenes access to see their ideas become a reality and their designs will be included in the Hello Yellow range 2025 available at M&S this autumn. The winner will also receive sweatshirts or hoodies featuring the winning design for everyone in their class to wear on Hello Yellow.
More young people than ever are struggling with their mental health, with five pupils in every classroom likely to have a mental health condition. Yet, research commissioned by M&S and YoungMinds found that despite struggling, 65% of young people had not asked for any kind of support with 33% of those saying they felt too embarrassed to ask for help. Through their partnership, M&S and YoungMinds are working to change this by raising awareness and showing young people that it’s okay to reach out for help.
To find out more and enter the competition please visit Here.
Terms and conditions apply.
Ryan Lemon, Regional Manager for M&S in Northern Ireland, said: ” With the incredible support of our colleagues and customers, we’re proud to have raised over £3 million since we launched the partnership to support young people’s mental health.”
Laura Bunt, Chief Executive of YoungMinds, said: “Young people are struggling with their mental health more than ever before, and through our work together we can show them that they are not alone.”
Rochelle Humes, M&S x YoungMinds partnership ambassador, said: “Their creativity could make a real difference, being seen by millions of people across the UK as well as raising vital funds for YoungMinds.”
